Oracle’s Modern Marketing Tour Comes to Boston

Seventy-eight percent of CMOs believe in content marketing, one of the many statistics shared during Oracle’s Modern Marketing Tour. On May 6th 2014, Oracle hosted a full day of learning, networking, and idea sharing at the Sheraton Hotel in Boston, MA. During one of the many break-out sessions, Eloqua team […]

Oracle Modern Marketing Tour Boston

SEO & Content Marketing Turn into Leads

How to Increase Website Leads for Manufacturers

Since 70% of the links users click on are organic, it’s a good idea for organizations to invest in content marketing and website optimization. Learning how to increase website leads for manufacturers can be a challenge, however. Creating content in the B2B space is often more technical than B2C and it’s […]

How To Understand Your B2B Buyer

The average attention span of a person is roughly 8 seconds. So how is it that you’re supposed to attract the right type of website traffic to your site and influence people to convert? Although there are several different strategies that marketers use to attract website visitors, it’s important to understand […]

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Google Plus on Bacon

How To Be a Rockstar On Google Plus

Google Plus is perceived as Facebook’s unpopular cousin but there’s still an enormous amount of value provided by this social network. In May 2013 the Google Plus platform had 343 million active users and this number is expected to grow drastically in the next few years. It may take time to drive referral […]

Facebook Marketing: Raising The Bar for Enterprise Companies

Facebook is an incredible marketing tool that has come a long way from its “hot or not” days. Although Facebook may not be the king of social media forever it doesn’t mean we shouldn’t capitalize on Facebook’s regular attending audience. Creating valuable content to share throughout the web is extremely important especially […]

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Does Your Content Attract Visitors?

It’s easy to recommend that a person or company have a content strategy but content creation doesn’t always increase your viewership, or translate to leads. Because organizations typically write for these reasons, marketing managers and directors can often run into a wall. To ensure that your content strategy attracts viewers […]