Facebook Marketing: Raising The Bar for Enterprise Companies

social-media-facts-to increase-web-trafficFacebook is an incredible marketing tool that has come a long way from its “hot or not” days. Although Facebook may not be the king of social media forever it doesn’t mean we shouldn’t capitalize on Facebook’s regular attending audience.
Creating valuable content to share throughout the web is extremely important especially considering that your core audience is dispersed in many places.
Using Facebook to connect with customers and prospects is not only beneficial for small business but should be used for medium and giant organizations as well. The following statistics will motivate even the most reserved companies to join the social fun.



  1. There are over 1.19 billion active Facebook users worldwide
  2. 4.5 billion likes generated daily as of May 2013 which is a 67 percent increase from August 2012 (Source: Facebook)
  3. 728 million people log onto Facebook daily, which represents a 25% increase from 2012 (Source: Facebook)
  4. There are 874 million mobile active users which is a 45 percent increase from 2012 (Source: Facebook)
  5. In Europe, over 223 million people are on Facebook (Source: Facebook)
  6. Age 25 to 34, at 29.7% of users, is the most common age demographic (Source: Emarketer)
  7. Facebook users are 53% female and 47% male (Source: Emarketer)Screen Shot 2013-11-30 at 1.37.36 PM
  8. Highest traffic occurs mid-week between 1 to 3 pm (Source: Bit.ly blog)
  9. On Thursdays and Fridays, engagement is 18% higher (Source: Bit.ly blog)
  10. Photo uploads total 300 million per day (Source: Gizmodo)
  11. Average time spent per Facebook visit is 20 minutes (Source: Infodocket)
  12. Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny)
  13. 50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny)
  14. One in five page views in the United States occurs on Facebook. (Source: Infodocket 2012)
  15. 42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012
  16. 1 in every 5 page views in the US occurs on Facebook.comsocial media stats
  17. Facebook referral traffic grew 58% overall, mobile referral traffic  increased 253% from September 2012-September 2013
  18. 41% of all B2B companies that use Facebook for marketing acquire new clients through the network
  19. Using emoticons increases comments by 33%, shares by 33%, and the like rate by 57% (Source: OpenForum)
  20. 18% of consumers follow a brand on Facebook to complain about a product or service
  21. Uploading photos is the most popular activity on Facebook (Source: Jeff Bullas)
Statistics are great and they’re the basis of many of the decisions we make, but how do we translate this data into increased brand awareness, site traffic, leads, and sales?
By fully understanding the your organizations missions and objectives you can begin to create a long lasting Facebook campaign that will connect with your core audience. By understanding the people you want to connect with, you will be able to attract and engage them.
What are your thoughts on this list of statistics and do you think you could benefit from a Facebook marketing campaign?
Are you a marketing manager, director, or CEO in the B2B space who is searching for new ways to drive leads and awareness to your brand? Let’s connect!