Does Your Content Attract Visitors?


Image courtesy of Daniel Levy

It’s easy to recommend that a person or company have a content strategy but content creation doesn’t always increase your viewership, or translate to leads. Because organizations typically write for these reasons, marketing managers and directors can often run into a wall. To ensure that your content strategy attracts viewers and connects with your readers, its best that you connect with people in different ways.

(Marketers, on average, spend over a quarter of their marketing budget on content marketing. According to B2B Marketing Insider)

Keyword Research
It doesn’t always seem authentic to write a blog post based on a specific keyword, in fact, it may seem fake and forced.

(62% of companies today outsource their content marketing — that’s up 7% from last year! According to Mashable)

An alternative method would be to write about a problem which your company can solve and perform keyword research after you have written your story. If you happen to write a blog post about how your Content Delivery Network service has resolved a problem on behalf of a client, you may be able target the term like content delivery network providers, which records 70 monthly searches according to the Google Keyword Planner.

content marketing stats

I’m not advocating that people force keywords into text that is inappropriate, however, this approach could assist someone who does not want to be limited by a keyword set.

(Because 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company. According to the Custom Content Council)

Your Social Network
Chances are your business has social media profiles. Your organization may be active on Twitter, Linkedin, Facebook, Google Plus, Youtube, or even in forums. Regardless of where you focus your social efforts be sure to spread your message to those who find it useful.
Most companies desire viewers to like and share their content. The people that you follow on social platforms are no different in desiring this same behavior. I would recommend that your organization’s social profiles are actively liking appropriate industry information and commenting on business related content. This can potentially induce the same type of reciprocal behavior toward your blog and social media profiles.
Each day organizations use content to increase the interest in their companies. Whether you share videos, images, or written text, be sure to hit your audience early and often. Write about subjects that matter to your company. Share information and make sure that your audience knows that you appreciate their information and feedback. Thank them for reading and for commenting, and hopefully they will continue to do so.